← All work Genius Sports

The first live AR feeds for broadcast

AI-powered tracking data turned into the first live augmented-reality video feeds for broadcasts, plus new interactivity for networks.

Craft
Role
Head of Motion
What shipped
  • Big Ten launch film
  • BetVision
  • Super Bowl LVIII tech panels
  • A New Kind of Madness (2022 NCAA Tournament)
  • NFL fan engagement
  • Madden Cast 2024
Proves
Craft

Using AI-powered tracking data, Genius gave fans the first live augmented-reality video feeds for broadcasts, and gave networks new levels of interactivity and insight for a fast-growing audience.

TODO: Ryan’s role and the team (01-positioning: a team of 15 working alongside AI, CV and backend engineers across 8 products).

Next case study Insurance that feels good