TODO: Ryan to replace this draft. The old portfolio says a 20-person international team; 02-offers-and-copy.md says 45 people. Pick one number.
The film
“Hyperswitch: The Open-Source Future of Payments” explains Juspay’s open-source payment orchestrator, produced in a documentary style for a global audience.
The setup
The work was split between Juspay’s offices in Bengaluru, India and remote from the U.S.
The approach
I led an international creative team to overhaul Juspay’s brand design, aligning visuals and messaging across markets. For enterprise sales, that meant video campaigns built for each market: a services explainer for Southeast Asia in English and one for Brazil in Portuguese, plus the Product Hunt launch for Hyperswitch Control Centre, a payment-security explainer and a full product demo.
What changed
Production time went down 71%, and the brand was refreshed across 10 products.
- Ryan's case-study copy (draft below)
- Before/after of the production pipeline that shows where the 71% came from