Stephen Smith ran for Governor of West Virginia in the 2020 election. With a background in social justice and advocacy, the campaign set out to bring real change to the state and the issues West Virginians face.
The pivot
Covid-19 upended the campaign’s ground operation, so producing content got hard fast. We pivoted to a mobile-first, user-generated approach built on the campaign’s two biggest strengths: a passionate volunteer base and a long list of popular policy reforms.